Tag: media

Media at the Tipping Point (WeMedia)

LIVEBLOG

A sea of media professionals, many with laptops are sitting in the Storer Auditorium of the School of Business for the opening session of WeMedia.

The co-founders showed a humorous presentation about the power outage yesterday, with “Thriller” playing along with it.

8:46 a.m.

The co-founders discussed the power outage and several in the audience weighed in on the issue. Rick Hirsch, managing editor for multimedia at The Miami Herald, spoke about how Web traffic spiked. A few current and former telecom professionals discussed the mobile aspect of communication in emergency, i.e. cell phone use.

A woman from Consumer Reports flew in on JetBlue and watched the coverage on CNN.

Another audience member mentioned how he learned about other outages via Twitter.

8:58 a.m.

Dale Peskin, one of the iFocos co-founders (which sponsors WeMedia), noted that some people think the digital race is over, but he believes it’s just beginning.

Discussing the conference, he said they won’t be having discussions about whether bloggers are journalists, which drew applause.

Andrew Nachison, the other co-founder, said they had three predictions:

  • All information is or will be digital. From that an infinite number of products can be created.
  • The power of the individual. Individuals has taken on a different sense; not simply people, but individual entities.
  • The notion of trust, it’s shifting nature.

This were predicted and now are de facto components of the business and cultural landscape, Nachison said.

Peskin continued the topic by talking about:

  • Access and connectivity, citing how one-third of the world is connected with cell phones
  • Knowing and discovering
  • Transacting, with examples from the personal level to advertising expanding online

9:03 a.m.

John Zogby, who could not attend, conducted a WeMedia poll that said:

  • Two-thirds of Americans think journalism is out of touch.
  • 70 percent think journalism is important to the quality of life in their communities. (This demonstrates there is a desire, Nachison said, and should provide hope for those in attendance.)
  • 48 percent said the Internet is now their principal source of news and information.
  • 86 percent said Web sites were important sources.

WeMedia returns to Miami this week

It may not be the most well-known conference, but WeMedia is certainly not an event to be missed for this student journalist.

Take a look at the schedule and a list of participants.

This will be my second WeMedia and, as with last year’s, I am able get in for free with a guest code from the School of Communication, one of the sponsors.

Compared to the regional (SPJ) and national (SPJ and ACP/CMA) conferences I’ve attended, which are great in their own respects, WeMedia is much more cutting-edge.

Let’s look at some highlights of WeMedia 2007:

And how many conferences use (effectively) video players, tags and widgets in their online presence? Have their own social networking site? WeMedia Community

Continuing with my recently established tradition, I plan to liveblog as many of the events I attend as possible.

Will you be there? Drop me line.

Wanted: Resident Butt-Kicker (Thoughts on journalism education)

Lately, I have been doing a lot of thinking about journalism schools and what journalism students are not learning.

One of the problems is that there’s too much talk. Educators have known about the Internet, multimedia storytelling and convergence for years.

No more excuses.

I realize that this post constitutes talk, but I would like to think of it more as a call to action. To make sure change happens at J-schools, I propose hiring a Resident Butt-Kicker.

I plan to expand on these in future posts, but here’s where we need to start:

1. Online first, print second: Print is not dead, but the idea of a purely “print” major should be thrown out the window. Who wants to pay money to be taught in preparation for the last century?

Start with the essential concepts of writing, reporting, editing, critical thinking, law and ethics, but don’t limit it to merely one form of storytelling. Also, online journalism should not be some 400- or 500-level class that only some students take – it should be drilled into everyone’s head early.

2. Think outside the classroom: How can you teach journalism without practical experience?
Ideas: Structure your class like a newsroom and provide an outlet for publication (e.g. class Web site); require students to work on campus media; require an internship and help place them; etc.

3. Old dogs, learn new tricks: There’s a disconnect among different classes, depending on the professor, as well as an even greater disconnect between professors who have been out of the newsroom for years and those who just came from the newsroom.

The journalism world is moving quickly and schools need to keep pace with their local news outlets so students may be viable job and internship candidates. Just like journalists in the professional world, professors need to be able to adapt and learn new concepts and skills.

Also, why are we being taught in a strict, limited mindset (i.e. print) that we will need to unlearn later? Don’t teach me for today, or even tomorrow.

A journalism school should look ahead, being innovative and proactive in its approach, not reactive. Professors need to be a part of that.

4. Selecting J-students: There should be a multi-dimensional, more personalized interview process for students applying to an academic journalism program. Program directors should ask students about their specific interests in the field, evaluating if the candidate is open minded and willing to evolve.

5. Grades are failing: The grading process needs to change. It seems as if more students worry about getting good grades than actually learning. Grades aren’t worthless, but learning – and getting good experience – matters more.

Unintended, entrepreneurial failure (i.e. not because of laziness) should be embraced and utilized as a teaching tool it is part of the learning process. Thus, students should be encouraged to go out and make mistakes while they are still in school.

6. Establish mentor programs: I hit on this general concept in my Top Ten List of Tips for Journalism Students (No. 7).

Upperclassmen should be paired with underclassmen in a formal, voluntary peer counseling system. Furthermore, every student should meet with a faculty adviser or mentor from time to time and not just to discuss next semester’s schedule.

SPJ recently started a mentor program for members, which is great. Nevertheless, it can’t replace the local insight of a student or professor at your own J-school.

Weigh in: What do you think of these ideas? Students, what else do you want to see done at your school?

Note: The original time stamp on this post was incorrect. It has since been corrected.

Wasserman: Can journalism live without ads?

Yes, I am few days behind in reading my journalism feeds in Google Reader, but here’s an interesting take from Ed Wasserman on the changing nature of journalism and advertising:

Can journalism live without ads? – Miami Herald

One interesting idea he mentions:

“Maybe the solution isn’t to escape the market, but to empower it. Modern computing offers unparalleled capacities to track and calculate. Imagine a vast menu of news and commentary offered to you ad-free for pennies per item, the charges micro-billed, added up and presented like a utility bill at month’s end. The money that journalism providers got would depend on their audience.”

It’s a reasonable idea and seems more palatable than other such concepts, but the general notion of charging for content online still raises questions in my mind.

Weigh in: What do you think about Wasserman’s ideas and what the future could hold for journalism’s financial support?