Facilitated by Bryan Murley of CICM.
Chris Carroll, student communications, Vanderbilt University
Discussing Inside Vandy
- They don’t have a journalism program, so they didn’t have to deal with traditional structures.
- “There is no Web editor. It’s everyone’s responsibility to produce for the Web.”
- “We sort of dismantled some of that traditional structure.”
Murley, CICM
- Reverse publication – post story online first
- “It seems antiquated” to break something in print
- There are very few Web editors who become editor in chief, and that should change
Brad Arendt, general manager, The Arbiter, Boise State
- Their six-step process: Story, path, deadline, communicate, edit, execute
- Try to have a collaborative thought process in management
- “The story is the key”
Dan Morris, adviser, The Arbiter, Boise State
- They have had editors in chief who have been the photo editor, assistant opinion editor, opinion writer who worked on local TV station, etc. That’s made changing structure a little bit easier.
Greg Linch, editor in chief, The Miami Hurricane
- I was just yapping about what we do. Blah, blah, blah…
Megan Taylor, managing editor for online, The Independent Florida Alligator
- They instated a requirement for staffers to produce multimedia
- Because they are independent, their funds are limited and that’s why her staff is two people
- Everyone is still print biased
John North, The Knoxville News Sentinel
- We crow when we can beat TV with posting online
Shannon Morgan, editor in chief, The Arbiter, Boise State
- We’re trying to get people to tell stories in more than on way
- 80-100 people
- My problem now is trying to figure out how to restructure the staff
Kevin Koehler, contributing editor (online editor), Old Gold and Black, Wake Forest
- Making the transition to Web, it’s hard to get people think of doing things and doing them well
- People want to do it, there’s interest and people are excited, but they have to learn how it’s done
- They don’t have a journalism major or any new media courses
- “It’s too big of a hump on their on a pressing deadline”
Arendt, The Arbiter
- We tried embedding a multimedia person in the section, but it failed because they were left out or ignored
- It’s important to look at your deadlines for your output
- They expect 2-3 paragraph piece recapping a game after it ends, then they follow up
- If you run efficiently, I think students
- But the kicker is, “How do you do it?”
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