Below is a round-up of materials from BarCamp News Innovation Philly 2013 discussions about measuring the impact of journalism. Thanks to Gino Canella and the Center for Public Interest Journalism for the videos! Also, check out Jim MacMillan’s roundup of posts from #bcni13.
Erika Owen’s post:
So you want to measure impact: BarCamp 2013
CPIJ summary video of the session Brian Abelson, Erika and I led:
Temple University journalism chair Andrew Mendelson’s “Beyond metrics: Thinking more broadly about journalism’s impact” talk:
I live-tweeted the session and Storified some key points he shared:
#bcni13: Andrew Mendelson’s "Beyond metrics" talk
Temple University journalism chair Andrew Mendelson presented a talk called "Beyond Metrics: Thinking more broadly about the measurement of journalism impact (or building journalism’s theory of change)."
Storified by Greg Linch· Mon, May 06 2013 21:16:35
This session is being led by @andrewmendelson. #bcni13Greg Linch
He’s interested in public interest, investigative, accountability journalism. "Theory of change." — @andrewmendelson #bcni13Greg Linch
Two ideas: Public interest journalism goal to create informed & engaged citizens and "journalism as a curriculum" @andrewmendelson #bcni13Greg Linch
Characteristics: stories themed thematically, focus on problems + solutions, address civic values — @andrewmendelson #bcni13Greg Linch
Also: incl mobilizing info (how to get involved), incl opportunities for engmt and interaction, diverse sourcing — @andrewmendelson #bcni13Greg Linch
"We need to think of multidimensional aspects of change," @andrewmendelson citing my use of the term in bit.ly/GLimpact thx! #bcni13Greg Linch
Affective level (individ) shorter term: usability measures, attitudes to topic, civic agenda shift, attitude to org @andrewmendelson #bcni13Greg Linch
Cognitive level (individ) shorter term: issue knowledge lvl (free & cued recall), mobilizing knowledge, issue frame @andrewmendelson #bcni13Greg Linch
Conative/behaviorial level (individ): engmt, issue disc + research, mobilizing + voting intention, behav chg intnt @andrewmendelson #bcni13Greg Linch
Affective (individ) longer term: +/- public mood, cynicism, poltcl self-efficacy, social capital, credblty, divrsty @andrewmendelson #bcni13Greg Linch
>@andrewmendelson calls for A/B testing on news content… couldnt agree more but wonder if editors are on board.brian abelson
Cognitive level (individ) longer term: knowledge retention, cognitive complexity abt socl issues, knwldg abt commty @andrewmendelson #bcni13Greg Linch
Conative/behavioral level (individ) longer term: cmty groups activity lvl, readership, willing to support org 1/2 @andrewmendelson #bcni13Greg Linch
Conative/behavioral level (individ) longer term: netwrk lvl/diversity, voting, willing to disc, behavior change 2/2 @andrewmendelson #bcni13Greg Linch
Showing impact: A/B testing, matched sets btw cmtys, compr betw read vs not, comp attn lvls, content/attndnce links @andrewmendelson #bcni13Greg Linch
Societal level: issue-related behavior + policy change, civic activity, voting levels, more robust news ecosystem @andrewmendelson #bcni13Greg Linch
How do people wrestle with community issues and what are they’re looking for? asks @andrewmendelson #bcni13Greg Linch
You want to get beyond just knowledge Qs to the nature of knowledge Qs, says @andrewmendelson re NYT health quiz example. #bcni13Greg Linch