LIVEBLOG
(Also, check out my Twitter. There is a storm of conversation taking place–I’m trying to jump into it.)
A discussion with Richard Sarnoff and William C. Weiss.
There is no longer such a distinction between print and online publishers, Sarnoff said.
He also noted how the death of books is predicted nearly every decade, with each the rise of a new medium.
9:38 a.m.
The “Next Media” will offer more choices, not be a replacement, Weiss said.
No matter what is king (content, etc.), the consumer is God, Sarnoff said. He also cited how audience members are using Twitter right now and noted how there will eventually be a business model for such media.
9:40 a.m.
Weiss said that Next Media will not be something new, but a combination of current media. He then segued into a question about how social networking is affecting media.
In response, Sarnoff explained how sites such as MySpace have become a means for recommending products. But, he noted, it has to be done in subtle ways for it to not be seen as outright promotion.
9:45 a.m.
Weiss said the reincarnation doesn’t have to be complication; it can come from gentle nudges.